Angela Wick


Founder of BA-Squared and BA-Cube.com, Angela is passionate about teaching practical, modern Product Ownership and BA skills. With over 20 years’ experience she takes BA skills to the next level and into the future!

Proven Success


Angela’s passion for business and product requirements, combined with her deep and broad experiences in the field, bring a unique perspective that helps all teams develop effective, flexible requirements practices.

In addition to her role as CEO of BA-Squared and founder of BA-Cube.com, Angela is also a LinkedIn Learning instructor on Agile Product Ownership and Business Analysis, IC-Agile Authorized Trainer, Product Owner and BA highly-rated trainer, highly-rated speaker,  sought-after workshop facilitator, and contributor to many industry publications.

Angela has contributed to industry thought leadership in the following ways:

  • IIBA BABOK v3 Core Team, leading author on the BABOK v3, published April 15, 2015
  • Expert Reviewer, IIBA Agile Extension to the BABOK
  • PMI BA Practice Guide – Expert Reviewer, provided feedback to authors
  • PMI Requirements Management Practice Guide – Expert Reviewer, provided feedback to authors
  • IIBA Competency Model – Lead Author and Team Lead
  • LinkedIn Learning Instructor
  • ICAgile Certified Coach
  • Innovation Games Certified Collaboration Architect
  • Frequently requested speaker at conferences and industry events
  • Former Instructor of Business Analysis at the Univ. MN College of Continuing Ed
  • Author of Career Models chapter in IIBA’s Managing Business Analysts book
  • Author of the industry’s first agile analysis survey

With over 20 years of experience, Angela helps BAs and PMs develop the skills they need to inspire collaboration, creativity and innovation. Angela is an industry leader with proven experience in the development and assessment of business analysis practices, competencies, and CoEs. Contact Angela to learn more about how BA-Squared can help you boost your requirements practices.



Founded in 2008, BA-Squared stands out as the leader of modern requirements elicitation and analysis practices. With a focus on developing collaboration, strategic mindsets and shared understanding, BA-Squared helps organizations, teams and individuals move forward with agile, traditional and hybrid requirement models.

Meaningful Collaboration + Creativity =  Better Requirements

BA-Squared helps organizations create a culture of innovation. Our trainers and consultants build modern business analysis practices based on proven techniques that inspire creativity and result in better requirements. We deliver this mission in four ways:

  • Teaching: Interactive Workshops/Training, 1:1 Mentoring, BA-Cube.com online training platform
  • Speaking: Engaging Keynotes
  • Consulting: BA Practice Evaluations & Advisory Services
  • Sharing: Contributions to Industry Thought Leadership


Experience Matters

Clients & Partners

Established Expert

Angela's Industry and Knowledge Sharing Contributions


Author of Career Model Chapter

Expert Reviewer

Lead Author Team

Expert Reviewer, PMI Business Analysis for Practitioners: A Practice Guide

Expert Reviewer, The PMI Guide to Business Analysis